Wednesday, October 10, 2012

American Express - A Major Credit Card Company


American Express is one of the largest card issuers in the United States. It is also recognized across the globe as a top credit card company especially designed for the rich and famous. But AMEX does not only cater to the wealthy; it caters to people with varying requirements. As such, whether you are a traveler, a businessman, or an individual simply looking for a card that you can use for your purchases, American Express may just have what you are searching for.

History of the AMEX Cards

American Express is best known for its credit and charge cards. However, the company actually started as a shipping firm back in 1850. People turned to AMEX when they needed to send large sized and valuable shipments since the US Postal Service only allowed letter sized packages. The company’s main customers were banks and brokers. In 1882, they went head to head once again with the US Postal Service when they issued money orders. In 1891, they issued the Traveler’s Cheque to allow those who travel abroad to enjoy an easier process of exchanging cash when they are in smaller cities. The Traveler’s Cheque was then accepted as a letter of credit. Soon enough, American Express became internationally renowned with the mentioned product and as a railroad company as well. However, they concluded their railroad services in 1917.

American Express was the first to come up with the idea of charge cards in 1946. But the Diners Club was the breakthrough product in 1950. Eight years later, American Express saw just how serious the concept of charge cards was, so they began issuing their first major charge card with an annual fee of $6. The fee was a dollar higher than the Diners Club, but it was a marketing strategy—to make AMEX the real premium charge card. Since then, AMEX has become a symbol for prestige and exclusivity.

Why American Express Cards are a Must-Have

AMEX is considered as a card issuer that provides the best customer service. The award-winning support it provides for its consumers never wanes and only grows stronger over the years. Moreover, American Express cards come with many benefits that only card members can enjoy. Among the popular ones include:
  • Presales – Such are offered on select shows, where you can avail of tickets that are not even on sale yet. The tickets are only available to the card members.
  • Preferred Seating – If you are a fan of Broadway shows, you can choose where to sit if you have an AMEX card. This is mainly available for card holders of Gold, Platinum, Centurion®, Delta Reserve, Platinum Delta SkyMiles®, and Corporate Platinum cards. You can call AMEX to inquire whether you can take advantage of this excellent offer.
  • Rewards – Exclusive rewards are granted as well. You can use your points to earn tickets, gift items, and merchandise among others. To avail of the offer, you should have good account standing and enough points to cover the transaction.

American Express is a trusted name in the credit card industry. If you ever want to get a card that can help you with your everyday purchases or one that fits your lifestyle, an AMEX card may be right for you.

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